It started with a squirrel. At 13, I was out disc golfing and noticed a squirrel nearby — I tried to photograph it with my phone but the results were hopeless. That summer I got my first camera as a gift, a Lumix FZ-300, and everything changed. What began as curiosity in the forest quickly grew into a deep passion for capturing the natural world exactly as it is. Over the years the gear has evolved — from that first bridge camera to a micro four thirds system — but the drive is the same: patience, light, and being fully present in the moment.
Photography has always been about freezing a single moment — but sometimes a moment needs to breathe and move. In 2025 I started my YouTube channel to document nature and wildlife through cinematic short films. It added a whole new layer of creativity to my work: storytelling, sound, movement, pacing. I've always been creative in multiple ways, and YouTube gave that creativity more depth. It became a natural extension of being out in nature with a camera — just with a longer story to tell.
In 2026 it became impossible to ignore how much AI is changing the way we work and create. I'd already been using AI tools in my own creative process, and I started to see a real gap: Swedish small businesses that could benefit massively from automation — but had no idea where to start. So I'm building Lynx, an AI automation agency aimed at exactly that audience. It started as my upper secondary school thesis project, and I'm learning to build AI agents from the ground up. The goal is to launch properly in 2027 and see where it goes.
I picked up billiards at 13 on a youth centre table — and within the same year I'd won my venue championship and taken third place at my first SM (Swedish Championships). The grind continued through high school: silver at SM the following year, then an intense focus on billiards that paid off when I moved to Falköping and captured SM gold. Shortly after, I had the chance to represent Sweden at the European Championships in Slovenia. Since moving to Uddevalla I've got a table at home, keeping the game alive while photography and creativity take the lead again.
Whether it's a photography booking, a collaboration, or a question about Lynx — I'm happy to hear from you.